Email Copywriting

Have you ever —

— received an email and binned it because the subject didn’t grab you? Or opened an email to find long-winded, ugly slabs of text and then hit delete?

I’m sure you have. I have. Everyone has.

When I see this happen my heart breaks a little. Why?

The recipient actually gave you their email address.

Emailing is a little bit like dating.

You’ve asked someone you’re interested in for their phone number and they’ve given it to you.

Would you contact this person and start a long-winded pitch about how loving and kind and fantastic and beautiful and wonderful and awesome and, and, and…

Of course not.

You’d spend a bit of time thinking about what you’re going to say and how you’re going to say it.

You would have thousands of questions to ask but you pick the most important ones and ask those first.

Working with Andrew is a pleasure. He's an excellent writer who gives great customer service. A real professional, he always delivers on time. I have no hesitation recommending him if you're in need of a copywriter. I will be working with Andrew for years to come.

Maria Cordero

Manager, LFCC Services

Everyone’s time poor.

Think about it.

An individual can receive 200 emails or more in their inbox a day. The world is overloaded with information and everyone is screaming for attention.

When it comes to emails, you need to grab attention with simple, catchy subject lines.

Like the phone pitch to a love interest, email copywriting needs to be personable. Engaging. Focused and clear. You want to keep the reader hooked.

And just like the end of your phone chat with your love interest you need to have clear call to actions on your emails.

You wouldn’t put the phone down without asking your love interest out would you? That’s nuts!

You need to build relationships with your emails before you achieve your desired outcome. Just like dating.

I really enjoy working with Andrew. He listens and takes the time to understand your business. He delivers marketing copy that is on brief, on time and enjoyable to read. You won't regret working with Andrew, it's a great experience.

Jessie Cheng

Head of Marketing & Product (Asia Pacific), Premiere Global Services Inc.

I’ll write your emails in the voice of your brand.

Broadcast emails, notification emails, transactional emails. I’ll write them all in the voice of your unique brand.

If you’ve never emailed to prospects before, I can also offer content structure advice.

If you’ve been struggling using emailing as a technique I’d love to have a look at your work. I’ll spot opportunities to help you hook those prospects.

Just get in touch.

Andrew is a master of tone. He can switch from friendly and casual to corporate and crisp at the drop of a hat. Because he’s an ex-digital producer, I often also come to Andrew to assess a client’s website — he’s very good at zeroing in on what’s working, and where it needs to lift. And he’s a lovely chap to boot.

Matt Fenwick

Content strategist, Copywriter, Information Architect , True North Content

Lost for words? Get in touch for a FREE quote.

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Lost for words? Get in touch for a FREE quote.

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My Copywriting Services

Website Copywriting

Words that connect, convince and convert your customers. Need higher page rankings in Search Engines? I can do the keyword research too.

Landing Page Copywriting

A key proposition will funnel your customers towards a singular goal. Sharp and focused messaging will see you achieve your desired outcome.

Blog Copywriting

Secure your audience by establishing yourself as the authority in your line of business. Engaging content in the voice of your brand.

Email Copywriting

Maintain your customer relationships. Avoid getting binned with catchy subject lines, succinct, on-point email messaging and clear call-to-actions.

Brochure & Direct Mail Copywriting

Even in today’s digital world, the power of print is still strong. Printed words impress and make your audience go ‘wow!’

Proofreading & Editing

No one’s perfect. I’ll highlight your errors and offer suggestions for improvements. No client wants work with mistakes in it!

Lost for words? Get in touch for a FREE quote.

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