by Andrew Lau Copywriter | Jun 17, 2019 | Business, Copywriting, Marketing, Search Engine Optimization, Small business, Story, Uncategorized
Last week, I was sitting in a meeting room listening to a new client’s SEO story. The story made me want to curl up into a little ball and die. They’d been promised page one, position one in search engines by a previous digital supplier two years ago. Two years later,... 
by Andrew Lau Copywriter | Apr 29, 2019 | Business, Copywriting, Marketing, Social Media, Uncategorized
My wife and I had a baby boy in early 2018. He came into our world screaming and crying and about 10 minutes later, peeing and pooping. Fifteen months later, he’s still making a mess. And smashing my beloved Blu-ray collection. All parents know, parenthood is a 24-7... 
by Andrew Lau Copywriter | Apr 17, 2019 | Business, Marketing, Small business, Uncategorized
This post first appeared on Flying Solo. When a client gushes over the quality of your work, it’s an incredible thrill that can send you over the moon. But when a client sends you negative feedback so brutal it borders on cruelty, it can be devastating and even... 
by Andrew Lau Copywriter | Mar 27, 2019 | Business, Marketing, Small business, Uncategorized
This post first appeared on Flying Solo. The repercussions of firing a bad client can be scary. To the world outside, it may appear as if your client fired you which is bad for your reputation. And the momentary loss of income will affect your ability to pay... 
by Andrew Lau Copywriter | May 10, 2018 | Copywriting, Search Engine Optimization, Uncategorized
A client called me last week to let me know a competitor had copied his website content. Content he had paid me to write. His competition had pasted it on their own website and were now enjoying the benefits of my search engine optimised writing. The competitor... 
by Andrew Lau Copywriter | May 27, 2017 | Food & Restaurants, Uncategorized
Lucky Suzie isn’t completely Malaysian and it’s not entirely Japanese either. It’s not quite fusion because…well, it just isn’t. On Lucky Suzie’s website they claim to be a little cheeky, a little flirty and a whole lot of fun. The coupling of Malaysian...