by Andrew Lau Copywriter | Jun 17, 2019 | Business, Copywriting, Marketing, Search Engine Optimization, Small business, Story, Uncategorized
Last week, I was sitting in a meeting room listening to a new client’s SEO story. The story made me want to curl up into a little ball and die. They’d been promised page one, position one in search engines by a previous digital supplier two years ago. Two years later,... 
by Andrew Lau Copywriter | Apr 29, 2019 | Business, Copywriting, Marketing, Social Media, Uncategorized
My wife and I had a baby boy in early 2018. He came into our world screaming and crying and about 10 minutes later, peeing and pooping. Fifteen months later, he’s still making a mess. And smashing my beloved Blu-ray collection. All parents know, parenthood is a 24-7... 
by Andrew Lau Copywriter | May 10, 2018 | Copywriting, Search Engine Optimization, Uncategorized
A client called me last week to let me know a competitor had copied his website content. Content he had paid me to write. His competition had pasted it on their own website and were now enjoying the benefits of my search engine optimised writing. The competitor... 
by Andrew Lau Copywriter | Dec 20, 2016 | Copywriting, Search Engine Optimization, Uncategorized
Demystifying the “dark-art” of SEO just a little more. In part 1 of my SEO for Beginners series, I covered a few simple but crucial on-page elements for Search Engine Optimisation. By fixing these elements you can get yourself back in the good graces of... 
by Andrew Lau Copywriter | Dec 15, 2016 | Copywriting, Search Engine Optimization, Uncategorized
SEO for beginners, a baffling “dark art” Some of my recent clients have referred to Search Engine Optimisation, aka SEO, as a “dark art.” A while back, I had a client refer to SEO as “smoke and mirrors.” Others have described it as “baffling.” In case you don’t know... 
by Andrew Lau Copywriter | Aug 29, 2016 | Copywriting, Email marketing, Uncategorized
You just spent the last few hours writing the most amazing marketing email. You’re feeling ready to fire it off to your database of subscribers. The words you crafted are elegant and persuasive without being too salesy. Your words are, as marketers love to say,...