Last week, I was sitting in a meeting room listening to a new client’s SEO story. The story made me want to curl up into a little ball and die. They’d been promised page one, position one in search engines by a previous digital supplier two years ago. Two years later,...read more
My wife and I had a baby boy in early 2018. He came into our world screaming and crying and about 10 minutes later, peeing and pooping. Fifteen months later, he’s still making a mess. And smashing my beloved Blu-ray collection. All parents know, parenthood is a 24-7...read more
This post first appeared on Flying Solo. When a client gushes over the quality of your work, it’s an incredible thrill that can send you over the moon. But when a client sends you negative feedback so brutal it borders on cruelty, it can be devastating and even...read more
This post first appeared on Flying Solo. The repercussions of firing a bad client can be scary. To the world outside, it may appear as if your client fired you which is bad for your reputation. And the momentary loss of income will affect your ability to pay...read more
A client called me last week to let me know a competitor had copied his website content. Content he had paid me to write. His competition had pasted it on their own website and were now enjoying the benefits of my search engine optimised writing. The competitor...read more
Lucky Suzie isn’t completely Malaysian and it’s not entirely Japanese either. It’s not quite fusion because...well, it just isn’t. On Lucky Suzie's website they claim to be a little cheeky, a little flirty and a whole lot of fun. The coupling of Malaysian and Japanese...read more
This post first appeared on The Story Department, a blog about movies, movies and more movies. Assassin’s Creed was produced on a budget of US $125 million and released around the world at the end of 2016. Over the last month, the film has only pulled in a meagre U.S....read more
Released in 1986, James Cameron's Aliens was a box office and critical success. The sequel to Ridley Scott’s 1979 classic, Alien, was produced on a budget of U.S. $18 million. It raked in a whopping U.S. $131 million during its run in cinemas worldwide in 1986. Aliens...read more
Demystifying the "dark-art" of SEO just a little more. In part 1 of my SEO for Beginners series, I covered a few simple but crucial on-page elements for Search Engine Optimisation. By fixing these elements you can get yourself back in the good graces of Google, Yahoo...read more
SEO for beginners, a baffling “dark art” Some of my recent clients have referred to Search Engine Optimisation, aka SEO, as a “dark art.” A while back, I had a client refer to SEO as “smoke and mirrors.” Others have described it as “baffling.” In case you don’t know...read more
Seinfeld. A show about nothing. Seinfeld was a sitcom broadcast between 1989 to 1998. It was a massively popular show during its 9 season run and still is. In 2013 it was named the No. 2 Best Written TV Series of All Time by the Writers Guild of America (second only...read more
The endless slate of comic book movies... In the last three years, Marvel have released 10 films and DC Comics have released 3. These are just the big players and they're not going away. Marvel have a solid slate with 10 more films coming out by 2019. DC, a touch...read more
You just spent the last few hours writing the most amazing marketing email. You’re feeling ready to fire it off to your database of subscribers. The words you crafted are elegant and persuasive without being too salesy. Your words are, as marketers love to say,...read more
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