This post first appeared on The Story Department, a blog about movies, movies and more movies.

    Assassin’s Creed was produced on a budget of US $125 million and released around the world at the end of 2016. Over the last month, the film has only pulled in a meagre U.S. $203 million. As of this posting, the film has scored a critical rating of 17%.

    Assassin’s Creed seemed to have everything going for it. Big name producers Frank Marshall and Arnon Milchan. A serious director, Justin Kurzel, at the helm (2015’s Macbeth). Outstanding actors in the lead roles. Michael Fassbender, Marion Cotillard and Jeremy Irons.

    In the trailers, we saw mysterious, hooded figures leaping off 50 storey buildings only to land on their feet. Super cool looking ninja-style fights. The cinematography was flashy, the CGI effects state of the art, the parkour stunts exciting.

    Image of fighting from Assassin's Creed

    On top of all the heavyweights in front of and behind the camera, the movie was based on a computer game series which already has a legion of fans.

    Assassin’s Creed should have been a slam dunk. Instead, it’s been a total flop. If you add up the marketing and distribution costs, Assassin’s Creed is set to lose over U.S. $100 million.

    Assassin's Creed should have been a slam dunk, instead it's a FLOP. #assassinscreed Share on X

    The video game curse

    Many have put Assassin’s Creed’s failure on the very fact it was based on a computer game. When you look at the history of computer game movie adaptations, it’s not hard to see why so many speculators have come to this conclusion.

    Every game adaptation from Super Mario Bros. through to Street Fighter have been outright box office bombs. Where computer game adaptations have succeeded, the success has been mild (except for the Resident Evil series which has made close to U.S. $1 billion on a total budget of U.S. $250 million for five films).

    Image of Milla Jovovich in Resident Evil

    Personally, I think video game adaptations could be great — if they were adapted properly. Though I’ve never played the games, I don’t think Assassin’s Creed’s failure has anything to do with a “video game curse.”

    Video game adaptations could be great. If adapted properly. #assassinscreed Share on X

    Observe the first half-hour of Assassin’s Creed and you’ll see it’s loaded with screenwriting sins. Poor structure, shallow characters, dialogue with zero subtext. Characters without goals or with goals that are unclear to the audience. Scenes that don’t build, scenes that don’t climax.

    Yes, it’s terrible screenwriting…but still, this isn’t the core reason why this behemoth tanked.

    Assassin’s Creed’s crazy plot

    The film’s plot is packed with details that (I assume) only the gaming fans would fully understand.

    In the present day, the Abstergo Foundation rescues Callum (Michael Fassbender) from death row. Abstergo wants to find a special device called the “Apple of Eden” which controls all human free will. You know, that old world domination chestnut.

    Image of Apple of Eden from Assassin's Creed

    The reason they need Callum is because he’s the descendant of a 15th-century warrior, Aguilar. By plugging him into a machine called the Animus, Callum will be able to relive Aguilar’s memories back in the 15th century and help Abstergo find the coveted Apple of Eden.

    Convoluted in a science-fictiony way? Yes.

    Messy? Definitely.

    A story concept that folds in on itself

    At first glance, it looks a little like a time travel plot. It looks like Abstergo wants to send Callum back in time to find the Apple of Eden. But put a microscope on the story and you’ll see this isn’t the case.

    The story mechanic of the Animus is this — when Callum is plugged in, he experiences the memories of his 15th-century ancestor. He relives the memories of his ancestor Aguilar.

    Image of Animus from Assassin's Creed

    Callum has no control over events. Actions and outcomes have been decided by “history” because they’re memories! The moment Callum is plugged into the Animus machine, he’s rendered a passenger.  

    Callum won’t find the Apple of Eden. He’s just going to relive/watch/experience Aguilar finding it.

    Marion Cotillard’s dialogue explains the mechanic openly — 

    What you’re about to see, hear and feel are the memories of someone who’s been dead for more than 500 years — you can not change what happens.”

    The story mechanic has rendered the protagonist passive

    The story mechanic of the #animus renders #callum passive. #assassinscreed Share on X

    Dramatic tension

    In case you’re not sure what “dramatic tension” is, it’s a writers term.

    As defined by filmmaker Frank Daniel, dramatic tension is —

    “Somebody wants something badly and is having difficulty getting it.”

    Audiences pay top dollar to see action adventures on a big screen with surround sound so powerful the floor shakes. They want to feel dramatic tension screwing into them when the hero is losing against the baddies. They want to feel elation when the hero achieves their final goal (usually saving the world).

    The thing is, dramatic tension only works when the audience KNOWS the characters on screen have some control over the outcome.

    Dramatic tension only works when characters have control over events. #assassinscreed Share on X

    Whether or not it’s Luke flying down the trench and blowing up the Death Star, Michael Corleone wiping out his family’s enemies or Harry winning Sally Albright’s heart, the audience must know that the protagonist has the potential to succeed or fail.

    Image of Harry from When Harry Met Sally

    Assassin’s Creed’s story concept cancels out its own dramatic tension and renders its hero, Callum, passive.  

    This is the primary reason why the film has failed.

    In fact, it was never going to succeed. However flashy or cool a movie looks — 

    No one in their right mind pays to see a movie where the protagonist is a spectator in their own story!

    Final thoughts

    I’ve been informed by gamer friends that in the Assassin’s Creed games, the protagonist lays down on a bed to “experience” their ancestors’ memories.

    The movie has changed this. Instead of laying down on a bed — 

    Image of Animus from Assassin's Creed video game

    — Michael Fassbender’s Callum, is picked up by the Animus’ special harness. In the harness, he physically mimes Aguilar’s actions from the past.

    Image of Animus from Assassin's Creed

    I have a sneaking suspicion the lead creatives knew the Animus may be an issue for the film and changed it, not only to create visual excitement for the big screen but as a strategy to distract the audience from the fact the concept renders the hero passive and the story dramatically tensionless.

    #assassinscreed concept renders the story dramatically tensionless. Share on X

    The contrivance of the game and the film are the same, but when gamers play, the concept of “reliving” the past is thrown to the wind as they mash their Xbox and Playstation joysticks — to control the outcome of their adventures directly.

    Now, if you want to get your mind in a twist, think about how Avatar and X-Men: Days of Future Past worked…and how The Lego Movie almost didn’t work.

    Does your story’s concept lend itself to dramatic tension? 

    Feel free to share your thoughts in the comments below.


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