About me

Hi, it’s me. Andrew.

If you’re on this page, you’re probably trying to decide whether or not you should hire me to write your website’s copy and content.

Read on to see if I’m the write guy for you. See what I did there?

I’ve got more than 15 years’ experience in advertising and digital marketing.

I’ve worked with lots of international ad agencies including Ogilvy & Mather, Saatchi & Saatchi, Clemenger and 303 Mullen Lowe.

I’ve also worked with big brands like Qantas, Telstra, Virgin Australia, Mattel, Hungry Jacks, Toyota, Australian Catholic Superannuation, Barbeques Galore and MyBudget.

Andrew is a pleasure to work with – he’s organised, reliable and a true professional! He’s highly communicative and responsive so you’re always certain he’ll deliver creative copywriting to your brief. His creativity coupled with a sharp understanding of SEO makes him a genuine asset in delivering website copy. I have no hesitation recommending Andrew and will work with him again in a heartbeat.

Zona Tan-Sheppard

Digital Project Manager & Content Producer, Barbeques Galore Pty Ltd

This means I’m adaptable.

Working with all kinds of businesses and all kinds of industries, small, medium and large, has helped me develop an ability to flex and adapt.

As your writer, I can provide copy and content in an already established tone and style of writing — if that’s what you need.

But if you need a new tone and style to put your business’ best foot forward, I can create that too.

Andrew is a master of tone. He can switch from friendly and casual to corporate and crisp at the drop of a hat. 

Matt Fenwick

Content strategist, Copywriter, Information Architect , True North Content

I’ve specialised in the online space since 2008.

The internet makes sense to me. I get websites, how they’re built and SEO. I get Google and its automated, algorithmic robo-spider minions.

I craft web copy and content that feeds and pleases them to help your website index better. And I never stuff keywords into web pages because I know the robots hate it.

Your website will speak to your target audience’s hearts and minds because they’ll actually be able to find you.

 

Andrew’s copywriting skills have increased the conversion rate of some of our landing pages by more than 200%!

Not only is his writing incredibly effective, he is an absolute pleasure to work with. He takes a keen interest in the brands and people that he works with so his content always represents the true values of the brand.

Jessica O'Reilly

Senior Digital Marketing Specialist, MyBudget

I’m process driven.

This doesn’t mean I write like a robot! It just means I follow my proven briefing process for each and every project.

Through the process, I learn what your business goals are. The process informs the writing so the words communicate what you want, in the way you want — to your target audience.

It also means you get the writing you need with as few revisions as possible. And everything is delivered on time and on budget.

Every once in a while you come across a really special copywriter. One that combines agency know how with SEO skills to create engaging, warm, easy to read copy that converts. Andrew Lau understands how to deliver great copy to his clients, on time and on budget. He’s also incredibly pleasant to work with. I highly recommend him.

Kate Toon

SEO Copywriter, Kate Toon Copywriter

I can work alone OR as part of your team.

As a freelancer, I write alone most of the time which means you can take your hands off the wheel and let me drive.

But if your business has a content team drowning under a ton of writing work, I’m happy to assist remotely.

My lines of communication are always open and I aim to deliver to your business’ needs.

 

I really enjoy working with Andrew. He listens and takes the time to understand your business. He delivers marketing copy that is on brief, on time and enjoyable to read. You won't regret working with Andrew, it's a great experience.

Jessie Cheng

Head of Marketing & Product (Asia Pacific), Premiere Global Services Inc.

I explain the unexplainable.

Not all businesses sell the same thing. Some business propositions are simple. Some are more complex, even confusing.

If your business is the latter, I can help you simmer down complicated ideas into something your target audience will get.

 

I have engaged Andrew on multiple complex subject matter content assignments. Andrew is a pleasure to work with, he takes on constructive advice with ease and quickly implements any changes as required. Andrew is smart, articulate and just gets it. 

Keiran Hathorn

CEO & Founder, Big Wave Digital

All copy is written by me.

I’m not one of those people who outsource their writing to developing countries just to save a few bucks.

All copy and content is written by me. No subcontracting, that’s a promise. I take pride in the words I write and I value your trust.

 

If you’re in need of a writer, you can’t go wrong with Andrew. He’s consistent and reliable, produces in-depth content with the right balance of storytelling and practicality, and knows how to get the attention of readers. I can’t recommend him enough.

Joel Falconer

Editor, Sitepoint

It doesn’t matter where you are in the world.

 

I’ve written for clients in my home country of Australia but also for clients in Asia, Europe and the United States. We’re all connected online so it doesn’t matter where you are.

You’ll see British English on this website, but if you need your copy and content in US English, I can give you that. And if you like Oxford commas, I’d be happy to pop them in.

Lost for words? Get in touch for a FREE quote.

Image of Search Engine Optimization certification from Recipe for SEO Success eCourse
Image of copywriting certification from The Clever Copywriting School

Just a little bit more about me.

Movies

I love stories told in pictures and sound. Some of my fave filmmakers include Scorsese, Spielberg, Kurosawa and Woody Allen. I’d be happy to watch movies all day, everyday for the rest of my life.

Food

My favourite cuisines are Japanese, Vietnamese and Italian. Cuisines that emphasise ingredients over technique are the best! And I’m very picky about my coffee.

Fatherhood

My wife and I had a baby boy in early 2018. I’ve been cleaning his pee and poo ever since. Most of the time I’m not sure if I should laugh or cry, so I do both. Sometimes at the same time.

Travelling

In my youth, I backpacked more than 30 countries on a puff of smoke. Yep, no money. The world is a fascinating place. I’ll travel more when my little guy is ready to go. I’m keen on South America.

Lost for words? Get in touch for a FREE quote.

I am…

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Creative

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Reliable

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Friendly

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On time

My Copywriting Services

Website Copywriting

Words that connect, convince and convert your customers. Need higher page rankings in Search Engines? I can do the keyword research too.

Landing Page Copywriting

A key proposition will funnel your customers towards a singular goal. Sharp and focused messaging will see you achieve your desired outcome.

Blog Copywriting

Secure your audience by establishing yourself as the authority in your line of business. Engaging content in the voice of your brand.

Email Copywriting

Maintain your customer relationships. Avoid getting binned with catchy subject lines, succinct, on-point email messaging and clear call-to-actions.

Brochure & Direct Mail Copywriting

Even in today’s digital world, the power of print is still strong. Printed words impress and make your audience go ‘wow!’

Proofreading & Editing

No one’s perfect. I’ll highlight your errors and offer suggestions for improvements. No client wants work with mistakes in it!

Lost for words? Get in touch for a FREE quote.

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