Website copywriting? How is it different to copywriting?
Copywriting is the art of crafting sentences that compel readers to take an action. It’s the fine art of structuring sentences that are engaging and persuasive. All in a unique brand voice.
Copywriting is for humans.
Website copywriting or any writing for the internet requires a little something extra. Search Engine Optimisation.
Also known as SEO.
This is for the robots that index websites around the globe. Great website copywriting answers to both human beings and robots.
Confused about SEO? That’s okay.
Andrew is a pleasure to work with – he’s organised, reliable and a true professional! He’s highly communicative and responsive so you’re always certain he’ll deliver creative copywriting to your brief. His creativity coupled with a sharp understanding of SEO makes him a genuine asset in delivering website copy. I have no hesitation recommending Andrew and will work with him again in a heartbeat.Zona Tan-Sheppard
SEO, simply put —
— is the process of helping your website turn up on the page closest to number one, if not page one.
Being closer to the top means the chances of your target demographic finding you are way higher. In turn, the chances of them buying your products or services are way higher too.
At the end of the day, it’s about drawing visitors in so you can turn them from leads into customers.
Andrew is a true superstar. He spent the time to truly understand what I needed my website to say about me and my company. From his first draft, I could tell he fully understood the brief. He covered the content writing and the full SEO requirements, with his attention to detail and knowledge of what will work for me and what will not, being first class. It was a joy working with him. He was efficient, professional, helpful and charming. There is no one better out there.Giles Wilson
Humans come first. The robots come second.
To turn up on page one, a lot of websites feature copywriting that only make robots happy.
They’ll feature nearly unreadable website copywriting. The copywriting will be loaded with the words you just typed into the search box.
For a short period, websites like this rank well despite the poor content.
Eventually, they’re punished by search engines. And what’s the point of getting to the top if visitors become confused, frustrated and just leave?
Andrew has been a great help so far in restructuring our website. We will certainly use his services again. He made it really easy to get into the project and delivered some awesome content. Having SEO friendly copywriting is so important these days and Andrew is certainly an expert in this area.Mathew Cocciardi
How can I help you?
I write copy that engages and persuades human beings. At the same time, my website copywriting helps you rank.
Work with me and you’ll get great writing that incorporates best practice SEO techniques, thorough keyword research and competitor analysis.
If you have a website already I can take a look at some of your technical elements. I’ll offer suggestions around them to help your website rise and rise.
If you feel intimidated by all this tech talk don’t worry! I’ll take my time explaining this to you in non-geek speak to make sure you understand what is going on.
Ready to work with me?
Just get in touch.