Landing Page Copywriting
Just in case you don’t know…
A landing page is a standalone web page. What makes it unique is that it’s distinct from your main website.
Websites have many features and functions but successful landing pages don’t. Great landing pages have a singular and focused aim.
Landing pages are for:
- Capturing visitor contact information.
- Selling a specific product or service.
- Gathering donations (charities).
Visitors can arrive at your landing page in different ways. Paid advertisements, natural search on Google, Yahoo! and Bing or social media are some.
Every once in a while you come across a really special copywriter. One that combines agency know how with SEO skills to create engaging, warm, easy to read copy that converts. Andrew Lau understands how to deliver great copy to his clients, on time and on budget. He’s also incredibly pleasant to work with. I highly recommend him.Kate Toon
Landing page copywriting is focused.
To get your visitors to take the action you want, the message of your landing page content needs to be razor sharp.
Often, landing pages fail because the copywriting message isn’t clear.
Visitors arrive, look at the header image and read the content but still aren’t sure what to do. As a result, they leave. FAST.
All the effort you’ve put into getting visitors to your page has just gone to waste.
I have engaged Andrew on multiple complex subject matter content assignments. Andrew is a pleasure to work with, he takes on constructive advice with ease and quickly implements any changes as required.
Andrew is smart, articulate and just gets it. I have employed hundreds of digital people over the past 20 years and Andrew is honestly a stand-out. He delivers ALWAYS on time, quality content that has had a positive impact on my business Big Wave Digital. I’d be honoured to speak to any prospective clients of Andrew’s although I don’t want to share my secret too much ! LOL go, Andrew!Keiran Hathorn
Need landing page content?
There are two main scenarios here.
- You need content for a landing page you’re designing.
- You have a landing page that doesn’t perform. The money you’ve spent advertising is resulting in visits but no one is converting.
Either way, I can help you.
By tapping into your key proposition, I can generate your landing page message.
I’ll write copy focused on the singular goal you want to achieve. I can even offer content structure suggestions for your landing page.
Sharpening the message of your landing page will see conversions rise.
Need help with your landing page project?
I’d love to chat with you. Just get in touch via the button below.
Andrew is a great copywriter, a real pro. He’s ultra organised and always delivers high-quality work on time with zero fuss. Great value, great service. Love working with him.Richard Di Lorenzo