Have you ever —
— received an email and binned it because the subject didn’t grab you? Or opened an email to find long-winded, ugly slabs of text and then hit delete?
I’m sure you have. I have. Everyone has.
When I see this happen my heart breaks a little. Why?
The recipient actually gave you their email address.
Emailing is a little bit like dating.
You’ve asked someone you’re interested in for their phone number and they’ve given it to you.
Would you contact this person and start a long-winded pitch about how loving and kind and fantastic and beautiful and wonderful and awesome and, and, and…
Of course not.
You’d spend a bit of time thinking about what you’re going to say and how you’re going to say it.
You would have thousands of questions to ask but you pick the most important ones and ask those first.
Everyone’s time poor.
Think about it.
An individual can receive 200 emails or more in their inbox a day. The world is overloaded with information and everyone is screaming for attention.
When it comes to emails, you need to grab attention with simple, catchy subject lines.
Like the phone pitch to a love interest, email copywriting needs to be personable. Engaging. Focused and clear. You want to keep the reader hooked.
And just like the end of your phone chat with your love interest you need to have clear call to actions on your emails.
You wouldn’t put the phone down without asking your love interest out would you? That’s nuts!
You need to build relationships with your emails before you achieve your desired outcome. Just like dating.
I’ll write your emails in the voice of your brand.
Broadcast emails, notification emails, transactional emails. I’ll write them all in the voice of your unique brand.
If you’ve never emailed to prospects before, I can also offer content structure advice.
If you’ve been struggling using emailing as a technique I’d love to have a look at your work. I’ll spot opportunities to help you hook those prospects.
Just get in touch.
I really enjoy working with Andrew. He listens and takes the time to understand your business. He delivers marketing copy that is on brief, on time and enjoyable to read. You won't regret working with Andrew, it's a great experience.Jessie Cheng
Working with Andrew is a pleasure. He's an excellent writer who gives great customer service. A real professional, he always delivers on time. I have no hesitation recommending him if you're in need of a copywriter. I will be working with Andrew for years to come.Maria Cordero